Director of Marketing & Brand
As the Director of Marketing & Brand, you will help shape how Radius grows and how we are known in the marketplace.
Position Details
Reporting to the President & CEO, the Director of Marketing & Brand will own Radius’ enterprise growth and brand strategy. You will connect customer needs, market opportunity, and business capability to create a clear, differentiated position and deliver meaningful commercial results.
Working closely with Sales, Operations, Product & Technology, Business Unit Directors, customers, and the Executive Team, you will be one of the principal architects of Radius’ next chapter of growth—helping guide the organization from $50M to $150M.
The Leader We're Looking For: You are both a strategist and a builder. You see the connection between brand, customer experience, commercial performance, and long-term enterprise value. You can move comfortably from senior-level strategy to the practical work of creating momentum, clarity, and accountability across a business.
You believe in our DNA and lead with curiosity, ownership, courage, and respect. You are energized by growth, thrive in partnership with other leaders, and want your work to contribute to something bigger: safer communities, stronger customer relationships, and a company with an enduring reputation.
If you are ready to build a category-leading brand and play a defining role in Radius’ growth journey, we would love to hear from you.
Compensation: Starting at $120,000 annually, depending on experience.
Incentives
- Stability & Growth: Join an industry that never stops. Fire and security services are essential to protecting people, property, and businesses, creating consistent demand and long-term career stability. With strong year-over-year growth and exciting expansion plans ahead, now is a great team to join us!
- Comprehensive Benefits Package: Enjoy extended health and dental coverage, RRSP matching, a monthly profit-sharing bonus, and access to our Employee & Family Assistance Program.
- Career Development: We’re passionate about your growth. Take advantage of paid internal and external training, plus continuous learning opportunities to grow your career within the organization.
- Vibrant Team Culture: We know how to have fun— It’s part of our DNA! From team outings and pub nights to virtual game sessions, spirit weeks, and community volunteer events. You’ll feel connected, supported, and celebrated.
- Make a Real Impact: Your voice matters here. We love seeing team members bring forward ideas and watch them come to life. You’ll be empowered to make meaningful contributions every day.
- Be Proud of Where You Work: We have a strong reputation and are proud to be a trusted name in the communities we serve. When you join our team, you’re part of something bigger.
Job Description
What You’ll Lead:
Team Leadership
- Be a champion of our Radius DNA and lead by example for others.
- Lead, coach, and develop a high-performing internal marketing team, creating clear priorities, meaningful growth opportunities, and a strong culture of accountability.
- Build future marketing leaders by providing ongoing feedback, mentorship, and development plans that strengthen individual capability and team performance.
- Oversee external marketing partners and vendors, setting clear expectations, managing performance and budgets, and ensuring every relationship delivers quality, value, and measurable impact.
Enterprise Growth Strategy
- Develop and lead Radius’ three-year commercial growth strategy across Fire & Security.
- Identify high-value market, service, customer, acquisition, and expansion opportunities.
- Partner with Sales to establish clear go-to-market priorities and connect marketing investment to revenue, pipeline, market share, and EBITDA growth.
Brand Leadership
- Own Radius’ brand architecture, positioning, messaging, and reputation across customer, employee, and candidate audiences.
- Build a differentiated, credible, and trusted brand that brings our mission of creating safe communities to life.
- Lead competitive intelligence, brand integration, and go-to-market planning for acquisitions.
Customer and Market Insight
- Establish and lead a robust Voice of the Customer program, including personas, journey maps, and insight practices.
- Spend meaningful time with key customers to understand needs, buying behaviour, and evolving expectations.
- Champion customer-experience improvements that strengthen retention, referrals, and lifetime value.
Revenue and Customer Growth
- Build a scalable demand-generation engine that fuels Sales with qualified opportunities.
- Partner with Product & Technology to align offerings with market demand, sharpen positioning, and launch solutions successfully.
- Advance our Customers for Life strategy by increasing cross-selling across business units, with a goal of more than 80% of customers using two or more Radius services.
Future Expansion
- Design and implement a scalable dealer network model that extends the Radius brand and accelerates national growth.
- Build the marketing playbooks, partner programs, and support systems that help dealers succeed.
Your First-Year Priorities
- Complete an enterprise brand and market-positioning review.
- Launch a Voice of the Customer program.
- Develop Radius’ three-year commercial growth strategy.
- Implement the dealer network framework.
- Execute the Customers for Life cross-selling strategy.
- Build an executive marketing dashboard that creates visibility, accountability, and informed decisions.
Requirements
- A bachelor’s degree in Marketing, or a related discipline.
- 10+ years of progressive marketing experience, including at least 5 years in a Director or senior leadership role.
- A proven record of scaling an organization through significant growth, ideally from $10M to $50M, $50M to $150M, or a comparable stage.
- Demonstrated success delivering measurable results in revenue growth, pipeline generation, customer acquisition, market expansion, customer lifetime value, or market share.
- Experience building, leading, and developing high-performing marketing teams and future marketing leaders.
- Experience partnering directly with executive leaders on enterprise strategy and growth planning.
- Experience supporting acquisitions, including brand integration and go-to-market planning.
- A customer-first mindset, supported by expertise in customer insight, market intelligence, analytics, and performance measurement.
- Experience in a service-based or recurring-revenue business is an asset, as is experience developing dealer, channel-partner, or strategic-partner programs.
- Confidence using modern marketing technology, analytics, and AI to improve effectiveness and accelerate learning.
WE WANT TO HEAR FROM YOU
As the Director of Marketing & Brand, you will help shape how Radius grows and how we are known in the marketplace.
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is in our DNA.
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